Business for Punks: Break All the Rules – the BrewDog Way: James Watt
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Business for Punks: Break All the Rules – the BrewDog Way: James Watt

James Watt – Business for Punks: Break All the Rules – the BrewDog Way jetzt kaufen. ISBN: 9780241290118, Fremdsprachige Bücher – Geschäftsführung & Unternehmertum


„An undeniably engaging read with tangible, pragmatic advice…and seasoned wisdom”
—The Scotsman

„An idiosyncratic guide for budding entrepreneuers“
—Financial Times 

„[Watt] explains how a company that started in a shed in Scotland became an operation with an annual turnover of £50 million and sales in 55 countries…useful tips for a fledgeling entrepreneur with a bright idea“
—The Times 

„BrewDog represents the future…They’ve crafted their own success. And if a couple of Scottish guys with a faithful dog can, you can too.“
 —Will King, the founder of King of Shaves — Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe.

Über den Autor und weitere Mitwirkende

James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland’s youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

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  1. Geschenk sagt:

    Punk (or punk rock as it was called in the early days) was a reaction towards a music industry and music which through the years (presumably since beat days) had taken more to glam and glitter and had become perfunctory. Think of punk as a reaction towards T.Rex, Bowie with make-up and stage clothes, and psychedelic arty-farty stuff. Three cords are enough and bringing the means of production under the control of the musician was the creed of Punks. (OK, admittedly the old school stuff and the industry came back in through the backdoor, and a character such as Malcolm McLaren and his Sex Pistols with hindsight were charlatans, but the majority of musicians, punks and punkettes believed in something that had teeth and claws and was anti-(music)-establishment.) What does that have to do with that book? There are structural equivalents when you look at business. There is a whole industry out there serving the real industry i.e. entrepreneurs, real entrepreneurs which carries a trunkful of instruments and conventional wisdom around. That is the establishment. Want to be like them? Then take an MBA and join the ranks of the global fortune companies. And start singing a song of mendacity. Business Planning, Forecasting, marketing wisdom and all of the stuff which sometimes barely cover that the underlying idea of the product is zilch, non-existent. This book is about doing business right, with conviction, with balls, with a solid attitude that mistrusts conventional wisdom (make a plan, pimp your sales if customers do not seem to want to buy) and mistrusts ‚merchants of meaning and beautiful words‘ i.e. advisors, consultants, bankers. Of course it is naive to assume that you can stay cool and honest and always be yourself (as did punk groups when they were signed by the majors). But what makes the difference is the attitude, in the words of the author „cynical optimism“.

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